Last week Ad Age editor Abbey Klaassen sat down with Dick Costolo who was at the time COO and now is CEO. He discusses how content within context is the platform for the Twitter’s advertising program.
Related links
http://venturebeat.com/2010/10/08/dick-costolo-twitter-advertising/
The following is an excerpt from Dan Sturdivant, a content marketing expert. Today’s online media and publications have various tools, tips, tricks, and techniques to use in order to get your brand noticed. This universal is quite simple: content is king. The lure of the instantaneous and addictive communication style which prevails throughout social media networks, Twitter for instance, has hooked many successful people into forgetting about updating their blog, website, or producing actual content. To not fall into this trap a calm, detached view of social media as a tool and not an ends in itself Is required if one wishes to continue to thrive in a landscape where quality content can distinguish you from the competition.
Read the complete article on content marketing and white papers at: http://dansturdivant.com/
Mommies and mothers-to-be searching for meaningful advice on the daily care and love of their baby now have a new tool at their fingertips. Baby Magic, a manufacturer of quality baby products and subsidiary of Naterra International Inc., recently launched an innovative website, babymagic.com, which unites the usability of a product site with the ingenuity of an online magazine.
Baby Magic tasked the enContent team at Enversa, a Dallas interactive direct response marketing and advertising firm, with the challenge of modernizing their current website by incorporating an online magazine that provides moms with no-nonsense tips for caring for baby with a gentle and loving hand. Read more
Many people talk about marketing as being an industry that is constantly in flux. In the past, marketing techniques such as print, radio and television advertising were considered to be the ultimate in terms of “bang for your buck.” The internet, however, has changed everything, including turning the marketing industry on its head. With internet and social media marketing now taking precedent, there’s no telling what the future has in store for older, traditional methods. One of the strongest forms of marketing at the moment is known as content marketing, and is not tied strictly to just the internet, but a variety of mediums, making it all the more powerful.
Content marketing differs quite a bit from most other marketing techniques. While the concept of marketing has always revolved around advertising to the consumer as a way of bringing them towards a company’s products, content marketing is all about actually creating products or content that appeal to the consumer, rather than try to persuade them. It’s the concept of nonchalance played out to the maximum; in order words, content marketing advocates believe that if you build it, they will come. Read more
Businesses value return and repeat clientele, and they are loyal and often refer new clients. They can become as integral part of your marketing campaign, as traditional advertising or promotions. For non-commercial enterprises, a consistent flow of informational or monetary input is healthy and contributes to continued credibility, influence and longevity. Using content marketing you will be able to have customers coming back and referring others.
If your key business or communications portal is your website, the challenge takes on another dimension. In a traditional operation, you can see customers walking in the door. Or, at least, you can hear the phone ringing. When increased website traffic and click-through activity become your success benchmark, getting new and return visitors to your site is the goal. So, how do you do that? One way is to keep the search engines searching for you. Evergreen and news-based content are two types of content on which to focus. A good balance will keep traffic on the upswing. Let’s look at each one in more depth.
Evergreen content is timeless by nature. It doesn’t become obsolete. A good example of evergreen content can be found on HelpingPsychology at http://helpingpsychology.com/psychological-honesty. It addresses the value of honesty in psychotherapy, clearly a timeless topic expressing a timeless value. Another example might be an article acknowledging that multiple people can witness the same event and interpret it differently. This kind of content is valuable for building readership and growing your site to the status of trusted information source. Read more