Michael Gray at Graywolf’s SEO Blog has a great article on Content Syndication. These days placing content on additional sites only helps to to create new traffic opportunities. Here are the major takeaways from his post:

• Never let anyone republish 100% of your content
• Try to get a link back to your main site and individual post in every article
• Give permission to syndicate only a snippet of the post
• Sometimes getting visibility is more important than getting credit
• Sometimes getting a link from a higher powered site is more important than getting credit

And here is a link to the full article:

http://www.wolf-howl.com/seo/content-syndication-work-for-you/

Shawn Elledge brought the Integrated Marketing Summit to Dallas December 2. The Summit featured:

• Michael Pranikoff, (@mpranikoff) Director of Emerging Media, PR Newswire presented “Will It Blend – The Convergence of Marketing & Public Relations”
• Bret Smith, (@bretsmith_webat) Co-Founder and Principal of WebAttract discussed webinar strategies designed to drive net new leads for your company (Demand Generation).
• Laura Patterson, Author and President of Vision Edge Marketing (Austin, TX) answered questions like; Does your marketing pass the “so what” test?
• Alexander Edsel, Director Marketing Master Programs, School of Management The University of Texas at Dallas presented Lead Generation on Steroids

I was part of the Search Engine Marketing & Optimization Panel moderated by Bill Leake along with:

• Derek Mabie is President & Co-Founder of Evolve:The Science of Search (St Louis, MO)
• Alfred Van Hoven, Senior Account Manager, Range Online Media (Dallas, TX)
• Tony Wright, CEO/Founder, Wright IMC (Dallas, TX)

I have posted my presentation “Search and Content Marketing” at Slideshre: http://www.slideshare.net/contentmarketing/ims-seo-marketing-content-presentation-dan

The year 2010 was an exciting year for the proponents of Content Marketing and Content Strategy, and 2011 looks be even bigger. Last month the Content Marketing Institute released the Content Marketing Spending Report which stated that marketers will be spending more on content marketing. So along with additional spending there are several new and recurring events that will be coming up in 2011.

For Content Strategy conferences refer to: http://www.shellybowen.com/2010/10/2011-content-strategy-conference/

Let me know which conferences your will be attending.

Last night I gave a presentation to the DFW SEM Meetup on Driving Traffic with Content Marketing. As you know I believe content marketing is the best marketing tactic available today, whether you are small business or a large corporation. In the presentation I discussed creating and distributing content on the Internet using content management systems, social media and other means to ensure your marketing message is available to consumers when they are searching and researching your products online.

The presentation includes:

1. An overview of content marketing
2. How content marketing relates to search engine optimization
3. Success stories
4. Tools that make content marketing easierI have place the presentation for download at this link:

http://creative-support.com/dfwsemmeetup/